Ulta Beauty - Holiday Campaigns

Brand: Ulta Beauty

Each year my team and I led the development of all in-store marketing and visual planning and implementation for Holiday Campaigns.

Elements concepted, and deployed included - large overhead signs, table wraps, liners, lighted arch campaign graphics featuring beautiful lifestyle photography, Holiday merchandising bins, promo tower decorations (liners, toppers) and other promotional marketing for Gift Cards and Salon Services.

Skills utilized during this project: Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, kit / pack and ship direct to door. Unpacking and installation instructions by store visual team.