Kylie Cosmetics Brand Launch

Brand: Kylie Cosmetics Brand Launch at Ulta Beauty

Developed the in-store marketing and visual merchandising to support the Kylie Cosmetics (all strategic, and design components developed in house and approved by Kylie team).

Skills utilized during this project: Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, kit / pack and ship direct to door. Unpacking and installation instructions by store visual team.