Michigan Ave Windows

Brand: Ulta Beauty, Chicago - IL

As lead up to the 2018 GlobalShop Retail Expo and Conference - Ulta Beauty participated in the Windows of the Magnificent Mile program, in which Retails with storefront on Chicago’s Michigan Ave partnered with a supplier partner of their choice to develop a one of a kind installation to go live in coordination with the opening of the GlobalShop show. Ulta Beauty partnered with Brand In-Store to develop a truly unique concept for our Michigan Ave location. With several large windows our creative team developed a concept on Beauty

The Window Concept: Your True Beauty Shines Bright
If you listen to all the noise, you know there's a lot of judgment out there about beauty. But at Ulta Beauty, we only see possibility. We see limitless potential. We see your power to shine – both inside and out. 

this window display inspire Ulta Beauty's guests to be the person they want to be without holding back their true beauty. Layers of multiple negative beauty words and phrases are outshined by positive sentiments with a bright neon treatment.

Watch the making of the Windows:
The Road to GlobalShop 2018: Ulta Beauty’s Michigan Avenue Window Design

Skills utilized during this project: Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, kit, on site contractor install overnight.