Ulta Beauty Gorgeous Hair Event

The challenge was create a merchandising solution to hold and display the products for the “Buy two get one Free” sale of Gorgeous Hair Event. In the past these items would have been placed in a giant dump bin.

We developed a cubed system that sat on the shelf of an existing promo tower. To finish the presentation we added a fabric top and bottom wrap to bring the campaign and promotional callout forward. And additional open tray graphic was produced to help holder the larger styling tools on the shelf.

Skills utilized during this project: Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, kit / pack and ship direct to door. Unpacking and installation instructions by store visual team.