Ulta Beauty - 21 Days of Beauty Campaigns

Brand: Ulta Beauty

Each year my team and I led the development of all in-store marketing and visual planning and implementation for each 21 Days of Beauty Campaigns. The event is scheduled for two times per year and has slight variations in the Spring/ Fall events.

Elements concepted, and deployed included - large overhead signs, table wraps, liners, lighted arch campaign graphics, promo tower decorations (liners, toppers) and other promotional marketing for Gift Cards and Salon Services.

Skills utilized during this project: Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, kit / pack and ship direct to door. Unpacking and installation instructions by store visual team.