RFLCT Brand Launch

Brand: RFLCT Brand Launch at Ulta Beauty

Developed the in-store marketing and visual merchandising to support the RFLCT Brand Launch, featuring Valkyrae. The brand launch was developed on a reduced timeline and budget, and incorporated a QR code to include an omni campaign approach.

Skills utilized during this project: Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, kit / pack and ship direct to door. Unpacking and installation instructions by store visual team.