Dyson Modular Gondola System

THE REQUEST:
Using Dyson’s global fixture system, the Americas team adapted the designs to develop a US/CA/MX based Modular Gondola System (MGS) to be localized to account for Americas retail locations (based on size requirements and local needs like ADA, electrical, etc).
 

WHAT WAS DELIVERED:
The system is composed of a fixture library of approved fixtures - plinths, tables & totems form the main fixture carcass structure. Additional approved fixture elements can be added/ removed to build to spec - these include removable and interchangeable table top units, lightboxes or media (screens, LED, etc), demo flooring, and styling stations for Beauty demonstrations. The system was adapted for the local Americas markets, tested and now rolled out across the United States, Canada and Mexico. Variations have been adapted and developed for the Latin America region within Travel Retail Airport, 3rd Party and Direct store locations.

THE RESULTS:
The design allows for a modular system that can be updated (removed / added) without having to replace the entire fixture at retail. The updates have brought speed to market to launch new products and expense control for future updates. The system also brings an approved Dyson Visual Identity to 3rd party retailers in a format that is improved over temporary in-store marketing or no visual spaces.

SKILLS UTILIZED DURING THIS PROJECT:
Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, kit / pack and ship direct to door. Rollout installation management by professional install (placement/ electrical). Unpacking and installation instructions by store visual team for graphics.