Dyson Canadian Tire Floorcare

THE REQUEST:
Develop a custom Dyson Floorcare fixture system for Canadian Tire.
 

WHAT WAS DELIVERED:
The fixture solution uses elements from the Dyson Fixture System (Modular Gondola) to ensure easy to update/ change; including a new back floor panel system to display the Dyson Floorcare range and large campaign graphics.

THE RESULTS:
The new fixture system drove increased foot traffic to Canadian Tire for the floorcare category, including sales lifts +10-20%.

SKILLS UTILIZED DURING THIS PROJECT:
Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, kit / pack and ship direct to door. Design development partnership with vendor. Rollout installation management by professional install company (placement/ electrical). Unpacking and installation instructions by store visual team for graphics.