Dyson at Ulta Beauty Herald Square

THE REQUEST:
Create a Beauty Shop-in-shop for Ulta Beauty’s Herald Square store in the unique backwall location.
 

WHAT WAS DELIVERED:
A new concept layout custom for this location was developed using Dyson’s Visual Fixture Guidelines, with a large screen and content that can be updated remotely.

THE RESULTS:
The design allows for a modular system that can be updated (removed / added) without having to replace the entire fixture at retail. The updates have brought speed to market to launch new products and expense control for future updates. The system also brings an approved Dyson Visual Identity to Liverpool Department Store in Mexico

SKILLS UTILIZED DURING THIS PROJECT:
Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, kit / pack and ship direct to door. Rollout installation management by professional install (placement/ electrical). Unpacking and installation instructions by store visual team for graphics.