Dyson Market Days (ERG)

Partnered with Dyson Human Resources and the Dyson Employee Resource (ERG) Proud Group - to develop a double tent for Chicago’s Market Day’s Street Festival.

The concept was designed to show support for the LGBTQIA+ community. Using a duel layout to provide a cooling station (with Dyson fans & purifiers) to allow festival goers a shaded cool zone out of the sun during the hot August weekend. The second zone was set up with Dyson Styling stations with all styling tools. We brought in professional stylists to allow festival goers to get their hair refreshed. Finally the middle zone had a photo zone with picture, video, GIF or boomerang options that allowed everyone to choose props including Dyson’s reverse vacuum confetti cannon.

Skills utilized during this project: Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, P/ Graphic Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, set and run event.