Ulta Beauty Store of the Future

Brand: Ulta Beauty

Participated in the development of the store of the future, and led the vision for the in-store marketing, fixture portion of the project. One version tested moved the location of the cash wrap (registers), had additional wayfinding signage, and new fixture finishes, new store lighting and flooring and new layout. This project was still evolving.

Skills utilized during this project: Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, kit / pack and ship direct to door. Unpacking and installation instructions by store visual team.