Dyson Bluemercury Launch

THE REQUEST:
Design a custom Dyson fixture for launch at Bluemercury.
 

WHAT WAS DELIVERED:
The system takes design concepts from Dyson’s Modular Gondola system, with updated engineering to be custom for Bluemercury’s spaces. Given the prime placement of Dyson on Bluemercury’s backwall, a large campaign image and fixture system was developed custom for this space.

THE RESULTS:
The design allows for a modular system that can be updated (removed / added) without having to replace the entire fixture at retail. The updates have brought speed to market to launch new products and expense control for future updates. The system also brings an approved Dyson Visual Identity to Bluemercury.

SKILLS UTILIZED DURING THIS PROJECT:
Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, kit / pack and ship direct to door. Rollout installation management by professional install (placement/ electrical). Unpacking and installation instructions by store visual team for graphics.