Dyson Nordstrom Beauty Bay

Brand: Dyson at Nordstorm

Managed the updated visual presentation from smaller Dyson concepts at Nordstorm to the larger Beauty Bay configuration, including a new concept for Nordstorm based on consumer insights, and learnings from existing fixture (not yet shown below as still confidential / rollout phase).

Skills utilized during this project: Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, kit / pack and ship direct to door. Unpacking and installation instructions by store visual team.