Dyson Booth @ Ulta Beauty Field Leadership Conference - 2023

THE REQUEST:
Develop the Dyson Booth for the Ulta Beauty Field Leadership Conference (2023) to feature the entire range of Dyson Beauty Products, Showcase Beauty Innovation, Technology. Lean on education to ensure that Ulta Beauty General Managers are aware of the benefits of Dyson Hairtools and can train their teams and assist customers in their locations. And develop an iconic photo moment/ booth to create interaction and drive social content.
 

WHAT WAS DELIVERED:
A new structure was concepted and developed that had less styling stations and more plinth stations for attendees to walk through and see / demo with the live machines. An infinity mirror with a photo booth was set up on the side.

THE RESULTS:
The Ulta FLC event is focused on driving engagement and education for the field leaders. This event provides training and a free hair paddle brush to visitors of the booth and does not focus on selling Dyson products. We saw a high volume of foot traffic through the booth including a high volume of engagement with stylists, and speakers; including over 2,000 pictures captured at the Dyson branded photo booth.

SKILLS UTILIZED DURING THIS PROJECT:
Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, kit / pack and ship direct to door. Event management.