Best Buy Canada | Dyson Shop-in-shop

Partnering with the Dyson Canada Retail Marketing team and Best Buy Canada contacts. We developed a completely new Dyson Shop-in-Shop Concept. The new shop includes full coverage design of the backwalls, side walls with SEG Fabric lightboxes, digital commercial grade screen, updated flooring and table plinths to display Dyson products.

The new Dyson Shop-in-Shop design won Best Buy Canada VPC In-Store Experience award.

Skills utilized during this project: Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Print & Graphic Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, rollout & store set/ implementation