Dyson Purifier Campaign @ Plaza Premium Airport Lounge

Partnering with the Dyson Canada Retail Marketing team and Plaza Premium Lounges (Toronto- YYZ Airport) Canada contacts. We developed a new local campaign for the Canada market to increase awareness of indoor air quality and use of Dyson air treatment inside the Plaza Premium Lounge in Toronto YYZ airport.

The campaign featured standing signs notifying guests that Dyson air purifiers are within the lounge space and explains how they are engineered to automatically sense, capture and trap pollutants while also projecting purified air throughout.

Small product risers were used with additional information at each purifier throughout the lounge.

Skills utilized during this project: Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Print & Graphic Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, rollout & store set/ implementation