Premiere Orlando - Dyson Event Booth

THE NEED:
Develop a booth structure for the Premiere Orlando (stylist /haircare show). The requirements included a stage for stylist presentations and demonstrations, styling stations for self exploration, a private B2B consultation room, plinths featuring all Dyson Beauty machines, a stockroom, a centralized checkout area and line.

WHAT WAS DELIVERED:
All items requests in the brief were delivered including interactive screens both at the stage and side booth level that displayed the schedule of presentations. The booth was designed so that elements could travel together or be broken down and used separately in a truly modular fashion (stage, check out, styling stations, etc).

THE RESULTS:
Over 30 live presentations on stage, driving education and social engagement. Hundreds of sales; contributed to a net revenue driving event.

SKILLS UTALIZED DURING THIS PROJECT:
Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, kit / pack and ship direct to door. Event management.