Dyson Booth @ Ulta Beauty Field Leadership Conference - 2024

THE REQUEST:
Develop the Dyson Booth for the Ulta Beauty Field Leadership Conference to feature the entire range of Dyson Beauty Products, Showcase Beauty Innovation, Technology. Lean on education to ensure that Ulta Beauty General Managers are aware of the benefits of Dyson Hairtools and can train their teams and assist customers in their locations. In addition feature a “iconic” display / or moment for a photo / selfie.
 

WHAT WAS DELIVERED:
Develop a new Dyson event structure for use during Ulta Beauty FLC (designed in a way that could be used for future retailer events and “re-skinned” for updated brief and visual needs). Large Dyson wayfinding sign. Dyson product plinths featuring all Haircare Products. A oversized SuperSonic model for showstopping appeal and photo moment. Photo booth & storage in the back of the booth) & large campaign image graphics featuring each of the haircare tools.

THE RESULTS:
The Ulta FLC event is focused on driving engagement and education for the field leaders. This event provides training and a free hair paddle brush to visitors of the booth and does not focus on selling Dyson products. We saw a high volume of foot traffic through the booth including a high volume of engagement with stylists, and speakers; including over 1,000 pictures captured at the Dyson branded photo booth.

SKILLS UTILIZED DURING THIS PROJECT:
Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, kit / pack and ship direct to door. Event management.