Dyson Submarine Product Launch Event

THE REQUEST:
Develop a Product Launch event at Century City Mall for Dyson V15s Detect Submarine Absolute. The location is close to the Los Angeles Dyson Demo store.
 

WHAT WAS DELIVERED:
The concept developed was to create home vignettes to show real areas that Dyson products can be used in your space. Spaces were developed for the Kitchen, Living Room, Bathroom, Kids Room & entry (foyer, mudroom).

We featured the use of the Dyson V15s Detect Submarine Absolute product throughout all vignettes, and also used Dyson products including a range of other floorcare machines, Dyson Lighting within the home spaces. Ad additional section adjacent to the main booth featured the new Dyson Zone Air Purifying Headphones with listening zone.

THE RESULTS:
The event drove social engagement, foot traffic to the local Century City, Los Angeles store; including positive sales increases between +10 - 25% on featured items and +5-15% on non-featured products during the weekend event. Sales increases continued the week after the event with positive foot traffic continuing 30 days after. Sales at the event drove a net positive return (paying for all event costs) and driving additional ROI.

SKILLS UTILIZED DURING THIS PROJECT:
Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, kit / pack and ship direct to door. Event management.