Dyson Sephoria Event

Partnering with the Dyson US Retail Marketing and Sales team, the request was to develop a event booth for Sephora’s guest facing “SEPHORiA” event in NYC. We concepted the space to the event specs and created all custom parts including full mural walls, and lightbox fabric graphics with large SEG campaign graphics. Plinths and styling stations featuring all Dyson Beauty machines, and an interactive display and infinity mirrior.

Skills utilized during this project: Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Print & Graphic Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics for event mangement.