Dyson Endcap - Ulta Beauty at Target

Brand: Dyson

Partnering with Dyson Retail Marketing, and using Ulta Beauty and Target’s guidelines a new streamlined endcap version was created for the Ulta Beauty shop within Target. The endcap features existing fixture elements within the shop and leans heavily on in-store marketing to tell the product features.

Skills utilized during this project: Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management.