Keys Soulcare Launch @ Ulta Beauty

Brand: Keys Soulcare

Led the development of the Keys Soulcare launch at Ulta Beauty. The brand supplied basic assets to us and we developed a unique launch package internally. We created a unique hanging banner and fabric wrap around the etagere that uniquely covered the side and provided merchandising from front and back.

Skills utilized during this project: Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, kit / pack and ship direct to door. Unpacking and installation instructions by store visual team.