Store Reopening - COVID-19

Brand: Ulta Beauty

In the middle of the COVID-19 pandemic shutdown, I was one of a select team at Ulta Beauty that led the efforts to reopen stores safely. With Ulta Beauty’s Shop Safe Standards I collaborated with teams in Marketing, Store Operations, Loss Prevention and Merchandising to develop the strategies and plans around reopening and operating stores in a COVID world. This included Shop Safe standards around Tester usage, Salon safety, Social Distancing, hand sanitizing and cleaning stations and protocols. The development of reopening the stores also developed shopping technologies like Buy Online Pick Up Curbside and In Store.

Skills utilized during this project: Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, kit / pack and ship direct to door. Unpacking and installation instructions by store visual team.