Lenny & Levis - Back to School Campaign

Led the strategic in-store marketing development for the Rock and Republic in-store marketing campaign at Kohl’s. The campaign for Levi’s was “inspired by Lenny {worn by you} - see the campaign TV spot here.

Skills utilized during this project: Strategic Marketing Planning, Cross-functional team collaboration and planning, Project Management, Production/ Sourcing, 3D /2D adaptation off creative concept to prototype, logistics to produce, kit / pack and ship direct to door. Unpacking and installation instructions by store visual team.